Felicia Mings

Every business hopes for the success of a company like Nike or Starbucks. To become part of people’s everyday life. When you need athletic wear you grab something with that swoosh on it. When you’re looking for something to give you a caffeine kick the green lady needs to be on the cup you’re drinking out of. Even if you’re the local electrician and only needed in special circumstances you want your company to be the first thought that pops into anyone’s head. Your logo, your jingle, your slogan, and ultimately your reputation should stand out against all others. Why would they choose anyone else? What I’m talking about is your company’s brand. Creating this intentionally, creatively, and cohesively will be a key to your company’s success.

This probably sounds overwhelming. It is a lot to think about. It is not, however, as daunting of a process as you’d think…

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