Reject the tyranny of picked. PICK YOURSELF.

The relentless brainwashing of our fading industrial economy has created an expensive misunderstanding. Creative people or those with something to say believe that they have to wait to be chosen.

Authors, for example, wait to be chosen by an agent, and then by a publisher. Then they agitate to be chosen by a media outlet so they can reach readers who will ultimately read their books. Get chosen by Oprah and everything takes care of itself.

Employees wait to be picked for promotion, or to lead a meeting or to speak up at a meeting.

“Pick me, pick me” acknowledges the power of the system and passes responsivlity to someone else to initiate. Even better, “pick me, pick me” moves the blame from you to them. If you don’t get picked, it’s their fault, not yours.

Reject the tyranny of picked. Pick yourself.-Seth Godin
Seth Godin is the author of:
The Dip
Big Red Fez
Small is the new Big
Find them all at

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