Should your Social Media Profiles be Connected?

I love Twitter! It’s probably my favorite social network. I have Twitter searches set up for each of the schools that I recruit at for Corporate Management Trainees and Interns. This is one of the ways I stay connected to what is going on at each university.

The Scenario
It’s through one of these searches that I found something that concerned me: a student tweeting negative and profane comments about his university and a specific professor.

I’m sure this isn’t the first time a student has vented their frustrations via a social network. What really concerned me was that this student listed the web address of his LinkedIn profile in his Twitter bio. With a simple click I was able to access his LinkedIn profile, view his major and employment history and discover that because he is a hospitality major, it is very likely that he will one day interview with me.

Now no matter how well he interviews, in the back of my mind, I will be thinking of his profanity filled 140 characters and how they represented his personal brand.

Brand and Image Alignment
Although the student in my example listed his LinkedIn profile on his Twitter page, I also see students who list their Tumblr, Facebook, and Twitter pages on their LinkedIn profiles. I have often wondered if students realize that by providing this information, you are connecting your social and professional images.

Depending upon the content, granting your professional connections access to this information may do more harm than good. It’s truly about representing your personal brand and before you connect your profiles, I encourage you to consider how well those profiles align and support your image.

Consider your Decision
Think about the saying, “a place for everything and everything in its place.” Do you really want the social mingling with the professional? Keep in mind that ultimately this is all information that you supply when you create your profiles, therefore you have the control in determining the information that is given in each of your profiles.

I’d love to hear your opinion about aligning your online profiles. Do you have all of your social media accounts listed on your LinkedIn profile? Do you filter your tweets and posts? What do you think about listing your LinkedIn profile on your Twitter or Tumblr pages?

Ronisha is one of Hyatt’s College Recruiting Managers. Hyatt’s College Recruiters visit more than 30 college campuses each year recruiting top talent at hospitality programs across the country. A graduate of The Ohio State University, Ronisha begin her Hyatt career as a Human Resources Corporate Management Trainee. During her ten years with Hyatt, she has worked at Hyatt Hotels in Orlando, Maryland, Virginia and New Jersey. To learn more about opportunities with Hyatt please visit, follow Hyatt on twitter @hyattcareers, become a Hyatt Facebook fan at Hyatt Hotels and Resorts Careers and follow the Campus Recruiter blog at

Tagged with: