To update the words of French philosopher René Descartes for the 21st century, “I brand, therefore I am.” There seems to be little criteria today for what necessitates the creation of another brand. Managing all these brands—ingredient brands, co-branded partnerships, multiple brands under the same house—has proven to be difficult work. Organizations that are deliberate about their brand strategy and stay the course will win out in the end.
Originally published by Peopledesign.com
Peopledesign has been on the forefront of digital design since our inception 20 years ago. They help create digital experiences that balance user needs, business goals, and technology opportunities.