By: Trish Freshwater on June 28th, 2012 Whether you’re working towards a bachelor’s degree in business, food management, fine arts, or anything in between, you likely have some elective credits to fill each semester. While […]
By: Michael Spinale on July 21st, 2012 There’s a bit of conventional wisdom out there about how long a resume should be. Many career advisers, resume writing books and websites, and even some blogs suggest that people should […]
By: Michele Posehn on April 24th, 2012 You tweet. You’re on LinkedIn. You’ve got the online networking thing down. But what about offline? Are there some local networking opportunities to consider? Consider your everyday life. […]
Did you know that the Internet is one of the lest effective ways to conduct your job search. In fact the San Bernardino County Labor Market Information Unit reports that less then 10% of the […]
If you’re one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why […]
so: job search tip: its very important to follow directions when applying for employment opportunities. Many employers use the application process to gauge suitability. Be clear in your employment objective, know what your seeking and […]
Prioritize and focus on what matters most. “You can’t become principle-centered without a vision of and a focus on the unique contribution that is yours to make.” – In order to live a more balanced existence, […]
Here’s a little system that you can use to help stay on track Evaluate: look your plan over. This will help you refocus and remember what you set out to achieve Question: your progress, this is where […]
By: Harrison Kratz on October 31st, 2011
When taking on a new project, every student should ask themselves why they are dedicating their time to said project, and what do they hope to benefit from the experience. As a student, if your answer to the benefits is made up of dollars and cents, you are probably not off to a good start.
Being a student or young professional is a time for adventure and growth; it should never be defined by money. Even Mark Zuckerberg didn’t create Facebook for the money. It was his passion project and he took it to a place where he could reap the rewards. Whether you’re an entrepreneur or not, you have to understand that you are building a brand, not a business.
For the past couple of years, I’ve started and taken on many projects that required a great amount of time, but nearly all of them saw zero return, monetarily speaking. Even my social media consultancy didn’t see much return as I offered many of my services pro-bono (that said, I do wish I collected some of the money I was owed).
Now though, my experience has paid off where I now have a full-time job and (un-related) am able to share my thoughts with this great community. I think this all stemmed from the realization that the greatest thing I can do while I am still young is build a brand, not a business.
Businesses come and go, but your brand stays with you throughout career. Fortunately, students are more empowered with knowledge and communication tools that allow them to build their brands earlier and faster than ever. So don’t worry if your early endeavors don’t result in riches. . . building a brand is more important. After all, it’s the biggest brands that have the biggest followings.
Harrison is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. As evidenced through his previous projects, Harrison has a passion for all things social media, philanthropy, and finding new ways for students to understand the power of a brand. Before moving to New York and while still a student at Temple University, Harrison founded the PR/Social Media consulting firm, Kratz PR as well as Engage TV and the #PRStudCast podcast. Feel free to connect with him to discuss community, social good, branding, or the Philadelphia Phillies on Twitter, @KratzPR or Linkedin.
By: Trish Freshwater on July 13th, 2012 Growing up, our parents had grand visions for our future. They hoped we would grow up to be doctors or lawyers. My own mother even dreamed once that I would become […]