“Building a Company Vision”


Read Collins’ Articles: Read (and re-read) Jim Collins’ Harvard Business Review article titled “Building a Company Vision.” (Download here). Reading will help you become comfortable with the concept of Core Values, Purpose, Profit/X, and BHAG —Also you can go to http://www.jimcollins.com where Collins has several free interactive tutorials to help discover Core Values, discern a Purpose, choose a BHAG, etc.


So What the hell is Attraction Marketing!? Wtf?!

Attraction marketing is not a new concept, it’s actually a old strategy of selling. In the past sales people attended trade shows, meetings, made cold calls, and door to door presentations; their “Mo” all based totally on attraction marketing. For the most part personality is a major influence in what and sells the product or brand, if people liked you (ME INC), they buy what you have to sell.

“How To Get Invited: Why Cold Prospecting Methods Are Dead, And What To Do Now…”

Take a minute and see the #1 reason the #1 attraction marketing system was built. Video#4  This is the video is one of 7 mini-videos (list building #4) that explains  the most cutting-edge marketing system ever designed for ANY serious BRAND BUILDER (its crazy that this is FREE!)

Leave a comment if Interested in all 7 free videos click here

If you are truly interested in expanding your brand then consider making your own video about your specific product and or brand. If you are looking to be successful online be encouraged to do your own video marketing. There’s a reason why the top earners make money hand over fist and why the other 97% are left out in the cold.

Brand around what you specifically have to offer in terms of skills, talents and abilities will build trust between you and those who are interested in your brand, they will learn to like you, and they will see you as the “expert and leader” in your industry because because you’ve positioned yourself that way (you will essentially force yourself into a leadership role because that’s the ONLY way you will ever succeed in building a successful brand) and when the time is right…POW PING! –but don’t become a wise guy

Remember the this is how the big boys play (they create around their gifts, they make themselves stand apart from the pack)…and you should be excited as heck to to play the game the way the big boys have been playing all along.

You ready?

It starts today:

Building Brand on a Budget

Without Spending A Single Penny.

These tactics are perfect for network marketers on a tight advertising budget.

They are so powerful (and simple) even brand new Brand Builders with no money or special computer skills are using it to generate more interest and customers for their brand in a single day (for free) than most veteran Brand Builders get in a year with paid advertising.

All of these methods are based on three basic “rules” about making money online:

  1. There are tens of millions of people around the globe logging onto the Internet, desperately looking for ways to make money.
  2. If you simply get in front of this “moving parade” of leads, you can position yourself to sponsor new reps left and right—almost without trying.
  3. The best way to get in front of these leads is NOT with Pay-Per-Click ads, search engine tricks, or any kind of paid advertising if you’re on a budget. You just have to know…

Visit our special Facebook Page for view Free Videos on Building any Home Business Brand on a Budget!

Using Twitter to Build “Brand” Novice

The biggest mistake brand builders make with Twitter is in their lack of understanding its full potential as a way to bring in more revenue to increase brand awareness.

Indeed, Twitter is one of the primarily tools to engage with your customers; it’s also a platform to generate more customers and drive new sales for your brand.

Our FREE TWITTER TRAINING  unveils how a Guys that make $50,000 per month Automate Twitter to create endless floods of customers for his brand.

This Shocking New Twitter Training Will Unveil How an Industry Top Earner...

  • Dialed in a sneaky little Twitter process that once set-up takes 10 minutes per day to manage.
  • Generates 5-10+ QUALITY leads each and every day like clockwork.
  • Sponsored a $1,000,000 Earner via Twitter.
  • Has turned Twitter into an automated cash-cow that works non-stop 24 hrs per day.
  • Successfully avoided the #1 pitfall that people encounter when they try to leverage Twitter, which will absolutely kill your business.

Are you learning everything you need to know?

By:  on April 4th, 2012

Most students begin college thinking they’ll learn everything they need to know for their future careers in the classrooms on campus. While you’ll gain considerable knowledge learning facts and figures, theories and policies, you’ll also develop critical thinking skills, learn to work in teams, build leadership skills and begin to see the bigger picture as it relates to your career field and a specific job within that career. At the same time, are you really learning everything you need to know?

Some skills come from experience and others require you to practice … and practice, like public speaking. As you prepare for your future, here are some specific skills that could benefit you in the working world.

Public Speaking:

At some point in your career, you will need to speak in front of a group of people, whether it be a presentation you’re giving or defending your point of view. Even if you took a public speaking class, you should continue learning and practicing how to articulate and organize your thoughts. You can join clubs, such asToastmasters that teach you the basics of public speaking.  It’s a great way to practice with an audience who will give you constructive criticism and encouragement.

Dealing with Tense Situations:

Throughout your life, you will work with many people who don’t see eye to eye with you.  You’ll encounter times when projects aren’t going in the direction you had hoped for or you and a coworker will need to have a tough conversation about processes, ideas or responsibilities.  Learning to take a step back and approach the situation with an effective and constructive communication approach while understanding the emotions of each person involved is key to resolving difficult or tense situations professionally.

Working as a Team:

In college, your team projects often give you the chance to develop your planning skills, teach you how to delegate and build in accountability to your team. Sometimes, you find that you need to be prepared to step in when others don’t deliver. In the working world, you’ll use all of these skills and more.  As you develop your teamwork skills, remember that sometimes it’s good to listensetting team goals and building trust in the group is important, and personalities can have a big impact on the team’s leadership.

Get connected:

Keep up on the latest news from your industry and also potential companies where you might want to work. You should also learn how your targeted companies are affected by current events.  To learn more about the industry, consider subscribing to business publications, blogs, or newsletters by industry associations.

Build your professional network  by connecting with potential mentors or leaders in your industry by asking your professors to introduce you to their contacts. You can also search for professional contacts on LinkedIn and Twitter–but regardless of how you find people, you want to truly connect with them and build relationships. Get to know your contacts personally–don’t connect just to add another contact in your LinkedIn address book. It would also be beneficial to attend professional organization meetings and introduce yourself; be seen, be known, grow your possibilities for contacts after graduation and beyond.

Time Management:

While managing assignments for multiple classes and campus clubs is beginning to teach you how to manage your time, learning to set priorities and meet deadlines are also critical skills. Do you use a calendar or other online tool to track your assignments? Do you make lists to track your responsibilities? Do you procrastinate or set aside too much time for social activities? Take the time now to build good time management skills to ensure your success later on the job.

The classroom is producing an excellent student.  It is up to you to go one step further and produce an excellent employee.



Michele is a Senior Recruiter for Sodexo, a world leader in quality of daily life solutions that contribute to the progress of individuals and the performance of organizations. As a former assistant director at the University of Maryland University College’s Career and Cooperative Education Center, she’s no stranger to students trying to plan their careers. During that time, she worked with non-traditional college students to gain school credit for on the job work experience. Michele also taught seminars on job searching, resume writing and interview techniques, and partnered with local employers to help students gain employment. At Sodexo, she has continued her interest in shaping student careers by serving as a mentor to an intern in the company’s Future Leaders Program. Michele began her recruitment career in 1999, joining Sodexo in 2008 where she recruits for a range of food, facilities and environmental services positions. Michele holds a bachelor’s degree from the University of Maryland College Park (go Terps), is a charter member of a Baltimore area Toastmasters chapter, and a Certified Internet Recruiter (CIR) and Certified Diversity Recruiter (CDR). When not giggling with her two girls, Michele enjoys writing … and watching the Yankees win, much to the dismay of her husband. Join her on LinkedIn or just Network with Us at Sodexo.

Personal Branding: Time to Reflect and Move Forward

By:  on February 7th, 2012

Now it’s back to school and you’re wrapping up the start of a new semester. It’s exciting to think you’re a little wiser and one step closer to graduation. But are you ready? Have you thought about what’s next, short-term and long-term? Do you need to bring your grades up to apply to that graduate program you’re set on? Have you done enough networking to ask for a few letters of recommendation? Now is the time! It should be sinking in that this whole college experience is moving fast. This wonderfully crazy, stressful, and exciting time won’t be around forever.

Think back to January 2010; did you accomplish the things you were eager to do then?

Here’s what I’d suggest: make a list of the personal branding accomplishments you did within the year. Include networking functions you attended, internship/work experience, and student organization activities as examples. Then make a list of things you didn’t get to do. This list will become your personal branding top priorities in 2012.

Hold yourself accountable–keep this list somewhere you can see daily and work on a task a week, if you can do more often that’s great! If you’ve wanted to introduce yourself to your Dean or register for a conference do it! Don’t procrastinate; let’s try to do more this year than last.

Additionally, if your short-term plan includes a summer internship, T-Mobile will be seeking 112 interns in the areas of Marketing, Sales, Finance & Accounting, Legal, Technology, and Supply Chain. The positions are all open on our job site, www.tmobile.jobs. Please review the full job description and apply directly to the positions that fit your qualifications.



Desiree is a University Recruiter at T-Mobile USA. She is currently responsible for developing and implementing effective recruiting and branding strategies related to short and long term needs. She does this by partnering with business line leaders to build relationships and establishing realistic expectations. A big part of being a recruiter at T-Mobile is striving to position T-Mobile as an “employer of choice” and facilitate a world class recruiting experience for candidates. Desiree is also responsible for training managers and recruiters on the University and Internship Program. Desiree spends her free time spending time with family and friends, traveling, and volunteering with various groups. She also loves to read and trying anything that is new and fun.

Preparing for Fall Semester: Build Your Skills with Electives

By: Trish Freshwater on June 28th, 2012

Whether you’re working towards a bachelor’s degree in business, food management, fine arts, or anything in between, you likely have some elective credits to fill each semester. While you might think that this is a great place to drop in that easy class to lighten your load, you also may want to consider a more strategic approach to your electives.
As I mentioned in my last post about transitional skills, there are a number of competencies that will set you apart from other job candidates which will help you succeed in numerous different jobs and that will enhance your technical skill set. From this perspective, consider choosing an elective that will help round out your experience, knowledge and skill set.

Writing Classes
Good writing skills are, perhaps, the most important skill set you will need for any career. From the seemingly simple task of writing an e-mail to the more thoughtful writing of letters, proposals and presentations, writing is at the core of everything you will do in your future career. You need to be able to express yourself well in writing, using good sentence structure, organized thoughts and persuasive writing. And, the only way to improve your writing is to practice writing. A lot. So, look for classes in business writing, business communication, technical writing and fiction/nonfiction writing. It doesn’t really matter what type of writing you’re doing, as long as you’re writing.

Public Speaking
Most college students dread giving a speech. This fear usually comes from a lack of experience. But, these skills will be essential in your professional career as you speak one-on-one with others in your company or if you ever need to present an idea, formal presentation or other material to a group. This is perhaps the second most important elective you can take, after a writing class. Look for classes in public speaking, oral interpretation, interpersonal communication and business communication.

Critical Thinking and Problem Solving
Knowing how to research, understand and solve problems will be common tasks in your professional life. Being good at this requires a strong understanding of ethical behavior, critical thinking skills and problem solving abilities. Look for classes in ethics, logic, philosophy, critical thinking and project management, or a class in research methods if it applies to your major.

World Views
Today’s world is shrinking fast, thanks to social media and other online tools. While you might look for a job at, say, a hospital in your local community, your understanding of the world around you and the diversity of the people in your community will be critical for your ability to interact with varied patients, customers and colleagues. Look for classes in history, political science, government, geography, world religions, cultural anthropology, women’s studies and ethnic studies.

Business Skills
Even if your future career will be in classroom teaching elementary school children, you will need a good
bit of business acumen to understand the greater organization for which you work. All entry-level candidates for nearly any job should have solid computer skills. Additionally, it would be helpful to understand some basic business concepts. Look for classes that teach Microsoft Office programs and if it makes sense for your career look into graphic design, photo and video editing classes. For business acumen, consider classes in accounting, business communication, business law, human resources management and economics.

Choosing the right elective classes should be a fun part of arranging your schedule each semester. But, if you put a little thought behind your choices, you could easily set yourself up to be a stronger job candidate after graduation. Who knows, if you select just the right classes, you could even earn yourself a minor in business or communication – just one more credential to set you apart from other new grads in your career field. Good luck and happy scheduling!

Trish is a senior communications manager for Sodexo, a world leader in quality of daily life solutions that contribute to the progress of individuals and the performance of organizations. As a member of the marketing and communications team for Sodexo’s Talent Acquisition department since 2010, Trish is an employment expert who aims to educate job candidates about the hiring process, networking opportunities and the culture of Sodexo. A graduate of Marist College (BA – Psychology) and the University of Southern Mississippi (MS – Public Relations), Trish has never been far from the classroom. As a former adjunct professor for the College of Charleston and professional advisor for the college’s Public Relations Student Society of America chapter, she enjoys helping students reach for their potential and guide them through the process of preparing for their future careers. A lover of technology and gadgets, cookies, chocolate and baking, Trish spends most of her free time raising two small children and competing with husband to obtain the most stamps in her National Parks Passport book. Feel free to connect with Trish or learn more about careers at Sodexo.

Building a Brand, not a Business

By:  on October 31st, 2011


When taking on a new project, every student should ask themselves why they are dedicating their time to said project, and what do they hope to benefit from the experience.  As a student, if your answer to the benefits is made up of dollars and cents, you are probably not off to a good start.

Being a student or young professional is a time for adventure and growth; it should never be defined by money. Even Mark Zuckerberg didn’t create Facebook for the money. It was his passion project and he took it to a place where he could reap the rewards. Whether you’re an entrepreneur or not, you have to understand that you are building a brand, not a business.

For the past couple of years, I’ve started and taken on many projects that required a great amount of time, but nearly all of them saw zero return, monetarily speaking. Even my social media consultancy didn’t see much return as I offered many of my services pro-bono (that said, I do wish I collected some of the money I was owed).

Now though, my experience has paid off where I now have a full-time job and (un-related) am able to share my thoughts with this great community. I think this all stemmed from the realization that the greatest thing I can do while I am still young is build a brand, not a business.

Businesses come and go, but your brand stays with you throughout career. Fortunately, students are more empowered with knowledge and communication tools that allow them to build their brands earlier and faster than ever. So don’t worry if your early endeavors don’t result in riches. . . building a brand is more important. After all, it’s the biggest brands that have the biggest followings.


Harrison is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. As evidenced through his previous projects, Harrison has a passion for all things social media, philanthropy, and finding new ways for students to understand the power of a brand. Before moving to New York and while still a student at Temple University, Harrison founded the PR/Social Media consulting firm, Kratz PR as well as Engage TV and the #PRStudCast podcast.  Feel free to connect with him to discuss community, social good, branding, or the Philadelphia Phillies on Twitter, @KratzPR or Linkedin.

Does Your Major Align with Today’s Top Careers?

By:  on July 13th, 2012 

Growing up, our parents had grand visions for our future. They hoped we would grow up to be doctors or lawyers. My own mother even dreamed once that I would become an investigative reporter, traveling the world seeking the truth for my stories. Our parents often hoped we would find a job with an outrageous salary to support ourselves, and possibly their retirement. But above all, they wanted the best for us. And they still do, even if our career interests don’t lead down these wishful paths.

So, if being a doctor or lawyer is not in your future, what careers are hot today? Do your interests match up with any of these careers?

Each year, the U.S. News and World Reportcompiles a list of “best jobs” based on labor statistics and other data that indicate the types of careers likely to see consistent hiring over the next few years. Additionally, jobs expert Laurence Shatkin, Ph.D., author of Best Jobs for the 21st Century,compiled a list of hot jobs for women. Listed below are some examples of hot careers in today’s market.

Facilities Management

  • Maintenance and Repair Worker
  • Energy Managers/Engineers


  • Registered Nurse
  • Pharmacist
  • Medical Assistant
  • Physical Therapist
  • Paramedic

 Information Technology

  • Software Developer
  • Database Administrator
  • Web Developer
  • Computer Systems Analyst
  • Computer Programmer

Additionally, there is much anticipated growth in business/office jobs and the education market.

Does your major align with any of these career paths? If so, it’s important to remember that while these career fields are hot,  finding jobs in these areas could be competitive. So take the time now to fully prepare yourself for a rewarding career while you’re still in school. Enhance your knowledge withtransferrable skillsgain some experience (even if you don’t have a summer internship), start building your network and learn how to write your resume using keywords. There are a lot of things you can do now to ensure you stand out from the crowd of candidates when it comes time to apply for your first job after college.

What if you’re undecided? Do any of these career paths interest you? Take the time to fullyresearch each career – learn about the education requirements, research salaries in your area to ensure they’ll meet your needs and start researching companies that hire in the field you’ve chosen. If you’re undecided, knowledge is your greatest asset to help you choose a future career.

Once you’ve selected a career path, check out company web sites for information about the careers they offer. For example, here at Sodexo we provide lots of information about what it’s like to work at our company for candidates interested in Facilities Management and Information Technology, as just two examples. We list the various types of jobs we have in each area and provide information about career advancement at our company. Other companies provide similar information on their web sites, too. The more you learn about a career path, the easier it will be for you to design a path that leads you towards this goal.

Whether your future career is “hot” or not, finding a job that aligns with your personal interests, values and professional goals is important. You will find far greater satisfaction in a job that you enjoy than if you select a career solely based on the financial rewards. In my next post, I’ll provide some insight into some of the highest-paying jobs for those with a two-year degree. Happy career choosing!


Trish is a senior communications manager for Sodexo, a world leader in quality of daily life solutions that contribute to the progress of individuals and the performance of organizations. As a member of the marketing and communications team for Sodexo’s Talent Acquisition department since 2010, Trish is an employment expert who aims to educate job candidates about the hiring process, networking opportunities and the culture of Sodexo. A graduate of Marist College (BA – Psychology) and the University of Southern Mississippi (MS – Public Relations), Trish has never been far from the classroom. As a former adjunct professor for the College of Charleston and professional advisor for the college’s Public Relations Student Society of America chapter, she enjoys helping students reach for their potential and guide them through the process of preparing for their future careers. A lover of technology and gadgets, cookies, chocolate and baking, Trish spends most of her free time raising two small children and competing with husband to obtain the most stamps in her National Parks Passport book. Feel free to connect with Trish or learn more about careers at Sodexo.