Social Media Vison Board

Have you ever thought about turning your Instagram account into a virtual vision board?

If not, I strongly suggest you consider doing so.

Your belief about what you think is possible for you stems from the information and experiences you’ve been exposed to, which is why it’s important to see what you want on a daily basis.

5 Ways to Maximize the New LinkedIn Profile Layout

If you haven’t heard, your LinkedIn profile is about to get a face-lift – if it hasn’t already. LinkedIn announced in mid-October that it would be rolling out a new look to profile pages aiming to make it easier to showcase your experience and connect with others. To see examples of the new page, click here for an interactive example or click here to see my full profile in the new format (click the link on the right to view the Full Profile).

With the new layout, it is becoming more important than ever for you to complete your LinkedIn profile so that recruiters can gain better insight into your skills, experience and talents. Here are five tips to prepare your LinkedIn profile for the updated look. 1) Add a Professional Photo of Yourself

The new profile page has a prominent placeholder for a photo of you. As you seek to build relationships on LinkedIn, people will want to see who you are – just like on Facebook or Google+. Remember to use a professional-looking head shot and not your favorite pic from last year’s summer vacation. 2) Make Your Headline Meaningful

Use the title or headline as an opportunity to grab your page visitor’s attention. Rather than simply list yourself as a “student,” use industry buzz words to show your ambition and career potential. Perhaps you are a “Rising Culinary Expert” or an “Aspiring Writer.” Or, you could use this space to cite your own personal branding statement – citing your career goals. And, in your contact info, don’t forget to list your personal website, Twitter and/or blog URLs. 3) Complete Your Information!

Ensuring that your profile is complete and up-to-date is a key step in your LinkedIn success. Your Summary should be a concise snapshot of your experience and skills, much like an elevator speech, and provide a statement about your career goals in one short paragraph or two.

The revised Skills & Expertise section is a great place to list all of your skills. Next, use the Experience section to add any current jobs or internships, as well as any other positions you’ve held that lend to building your credibility and showcasing your experience. Much like a resume, this is your opportunity to tell the world about all that you are capable of achieving. So, provide some concrete examples of how you’ve accomplished goals, led a team to reach an achievement or took initiative to create a success. And, don’t forget to list any Volunteer work!

The new Projects section is a great space to provide detailed information about any project you have worked on – perhaps in an internship or volunteer capacity. Did you organize a fraternity/sorority event? Did you work on a special class project that required you to complete real-world tasks? Did you take on a leadership role in a project for an agency where you volunteered over the summer? Use this space to talk about those projects while describing your specific role and how you met objectives, surpassed goals or otherwise created success. 4) Personalize Your LinkedIn Profile Link

By default, LinkedIn assigns your profile page a nondescript link that includes a long numeric identifier. However, you can personalize this link to become something like: http://www.linkedin.com/in/trishfreshwater. Having a personalized link makes it easy for you to remember when sharing your profile, and it helps build your personal brand by identifying yourself in the link. You can update your link simply by clicking the Edit Link hypertext next to your default profile page link on your profile. 5) Get Recommendations

Recommendations are a great way to have others endorse your skills and experiences. Ask professors, former employers, those who you have volunteered with or other leaders who you have worked with to write brief recommendations on your page. Third-party endorsements are one of the strongest ways to promote your experience and capabilities. Building your LinkedIn profile is an important step in maximizing your use of this social medium in your job search. But, don’t forget to join relevant groups in your career field and become an active contributor. Participating in conversations, sharing your knowledge and building relationships are all important for building your personal brand, advancing your job search and building your future career.

Make your LinkedIn profile stand out. Embrace the new profile and let your skills leap off the screen at those who may be interested in hiring you. Remember, you only get one chance to make a great first impression

Build Your Brand Using the Leverage of the Internet

*************************************************
We want to let you in on a little secret that we learned about this weekend.

This really changed the way we approach our brand building on the internet.

We’ve found that to build a successful brand I really needed to have a strong understanding of MARKETING.

Marketing 101 BASIC’s says always
GIVE your TARGET MARKET exactly what it is they are
looking for.

Please read this over a couple of times
and really understand what I’m saying here.

You see, when you go out into the marketplace and start prospecting and promoting your brand without consider to who your customer or target market, you might as well walk around with one of those flashing digital billboards
that screams “AMATEUR!”

The secret to success in brand building is to GIVE YOUR PROSPECTS EXACTLY WHAT THEY WANT.

@ Brand You Inc we like to focus our marketing efforts
on EXISTING brands. This website, and
our marketing training, is designed specifically to EDUCATE those SERIOUS about building a high quality brand.

Serious brand builders focus on the following:

1. Generating MORE LEADS – If you need help in this area We can show you how to generate high quality leads through cutting edge training and high converting lead generation website templates.

2. MORE TRAFFIC – We can help you develop effective online marketing strategies for within your budget, that
can bring you quality traffic to your brands websites.

3. SOME QUICK MONEY – We have access to powerful tools and can show you how to simply plug in and promote valuable affiliate tools, and resources to generate up front commissions from those who value your brand.

4. DEVELOP QUALITY LEADERS – Through our network we will provide access to the power of ATTRACTION MARKETING systems and strategies that will allow you to attract real professionals and leaders to your brand
to really build a powerful and fast growing team. We also connect you a complete Training Center to teach your new team members the most effective online marketing strategies to build their brand. This system is a complete turn key marketing system so your team members can have their own powerful websites and marketing system up and running in no time, duplicating your brands success.

By learning how to provide EXACTLY what your target market is searching for…you’ve got a formula for unlimited brand success.

Remember that The secret to making a lot of money is to offer a valuable
service. To give and to add value and improve other people’s lives by giving them what they want.

When you follow this simple philosophy, it is absolutely unbelievable what blessings and abundance will manifest
in your life.

“Help others get what they want…and you will get what you want.”

Like our facebook page to unlock the door to brand success.
Facebook.com/brandyouinc

20120923-110948.jpg

ReTweet, +1 and Share Your Way to a Personal Brand

By: Mark Babbitt

This time of year, most students are excited about the fresh start to a new school year. However, many are also anxious about fitting in classes, homework, clubs, Greek life, internships, a job, a social life, networking and yes, building that all-important personal brand everyone is telling them is so important.

The latter issue is a real concern, as students seem to think that to set the foundation of their personal brand, they must start a time consuming blog, spend countless hours on social media, and develop an ultra-creative way to present their personality and passion. They seem to think personal branding is an intimidating, exhausting process that can take 10 or 20 hours per week, or more.

And, fortunately for them and their careers, they are wrong.

To start building a strong personal brand, a student just needs to share, retweet and hit the ‘+1’ button.

I’ve seen many young careerists begin building an amazing brand, in about five, maybe seven, hours per week, simply by sharing excellent content within their career choice – or by retweeting those influencers others respect in their industry. They do not spend hours writing and editing an original blog. They do not sit on Google+, Facebook, and Twitter for hours at a time. And they are not necessarily creative.

They are, however, consistent and constructive:

They consistently seek out the top three or four industry-related posts that interest them – write an eloquent, yet brief, comment in the blog’s Comments section, and then click one (or more) of the ‘Share’ buttons.
To demonstrate their passions and diversity, they find two to three videos, posts or pictures that inspire them, or help them achieve their current goals – and share them on Facebook or Google+.
They create a stream of their Top 10 Twitter followers – and retweet the posts from the last few hours that really interest them, making sure they are also relevant to their followers.
About twice a week, they attend a Twitter chat such as #jobhuntchat, #HFChat or #InternPro; they engage, ask good questions and share their opinions – and they build respect and integrity in the process.
They spend maybe an hour a week doing nothing but helping others – expecting nothing in return.
And all of this effort to build a personal brand takes just a few hours per week.

Everybody can find an extra hour per day… can’t we? And perhaps in the process, knock a couple of other to-do items off the list each week, such as networking and finding a job or internship.

Do yourself a favor: do not over-think this. Don’t reinvent the wheel. Don’t wait for the energy and motivation to start your own blog. Don’t sit around and wait for an “a-ha” moment that leads to that uber-creative way to prove you’re unique. Do not let the anticipated amount of effort intimidate you into inaction

This time, just this once, take the easy way out (while putting yourself well ahead of those who will compete with you in the workplace): retweet, +1 and share your way to an amazing personal brand.

20120922-095045.jpg

5 Strategies to Increase Your Engagement on Facebook

By Michelle Pescosolido

If you want to run a successful Facebook Marketing campaign you will want to start with a Facebook Fan Page that should be built around your brand.  Your brand should be your avatar and what you represent. You want to represent something you are passionate about and that will attract your prospects to your page because of the value you offer on a daily basis.

Read More

Tired Of The Old School Brand Building Techniques?

Are you tired of the old school network marketing techniques? You know the 3 foot rule, hanging flyers, bugging your family and friends, and holding hotel meetings.

I know that when I first joined my first network marketing company, I was told to use these same techniques.  I was told to make a list of 100 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra money.

I was only faced with questions I wasn’t able to answer, getting hung up on, and faced with nothing but rejection.

When I was officially shunned by everyone that I knew, all my upline told me to do was to go out and buy some opportunity leads.

This only led me to some more rejection and spending a bunch of money.

Now I was out of money, and had nothing to show for it.

Then just as I was going to give up, I found what I consider to be the “life saver” for my business.

This life saver I speak of was Mike Dillard’s 7 Day Free Video Boot Camp.

In these 7 free videos Mike explained how I could attract an endless stream of prospects to me ready to join and actually get paid to prospect.

These videos have really changed the way I do my business, and I think they can help you too.

You can get free instant access to these free videos on at Brand You Inc Facebook

 

Enjoy,

Brand You Inc

Building Brand on a Budget

Without Spending A Single Penny.

These tactics are perfect for network marketers on a tight advertising budget.

They are so powerful (and simple) even brand new Brand Builders with no money or special computer skills are using it to generate more interest and customers for their brand in a single day (for free) than most veteran Brand Builders get in a year with paid advertising.

All of these methods are based on three basic “rules” about making money online:

  1. There are tens of millions of people around the globe logging onto the Internet, desperately looking for ways to make money.
  2. If you simply get in front of this “moving parade” of leads, you can position yourself to sponsor new reps left and right—almost without trying.
  3. The best way to get in front of these leads is NOT with Pay-Per-Click ads, search engine tricks, or any kind of paid advertising if you’re on a budget. You just have to know…

Visit our special Facebook Page for view Free Videos on Building any Home Business Brand on a Budget!

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

  1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
  3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
  4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
  5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.)
  6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
  7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
  10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
  11. Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
  13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
  14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Using Twitter to Build “Brand” Novice

The biggest mistake brand builders make with Twitter is in their lack of understanding its full potential as a way to bring in more revenue to increase brand awareness.

Indeed, Twitter is one of the primarily tools to engage with your customers; it’s also a platform to generate more customers and drive new sales for your brand.

Our FREE TWITTER TRAINING  unveils how a Guys that make $50,000 per month Automate Twitter to create endless floods of customers for his brand.

This Shocking New Twitter Training Will Unveil How an Industry Top Earner...

  • Dialed in a sneaky little Twitter process that once set-up takes 10 minutes per day to manage.
  • Generates 5-10+ QUALITY leads each and every day like clockwork.
  • Sponsored a $1,000,000 Earner via Twitter.
  • Has turned Twitter into an automated cash-cow that works non-stop 24 hrs per day.
  • Successfully avoided the #1 pitfall that people encounter when they try to leverage Twitter, which will absolutely kill your business.

Should your Social Media Profiles be Connected?

I love Twitter! It’s probably my favorite social network. I have Twitter searches set up for each of the schools that I recruit at for Corporate Management Trainees and Interns. This is one of the ways I stay connected to what is going on at each university.

The Scenario
It’s through one of these searches that I found something that concerned me: a student tweeting negative and profane comments about his university and a specific professor.

I’m sure this isn’t the first time a student has vented their frustrations via a social network. What really concerned me was that this student listed the web address of his LinkedIn profile in his Twitter bio. With a simple click I was able to access his LinkedIn profile, view his major and employment history and discover that because he is a hospitality major, it is very likely that he will one day interview with me.

Now no matter how well he interviews, in the back of my mind, I will be thinking of his profanity filled 140 characters and how they represented his personal brand.

Brand and Image Alignment
Although the student in my example listed his LinkedIn profile on his Twitter page, I also see students who list their Tumblr, Facebook, and Twitter pages on their LinkedIn profiles. I have often wondered if students realize that by providing this information, you are connecting your social and professional images.

Depending upon the content, granting your professional connections access to this information may do more harm than good. It’s truly about representing your personal brand and before you connect your profiles, I encourage you to consider how well those profiles align and support your image.

Consider your Decision
Think about the saying, “a place for everything and everything in its place.” Do you really want the social mingling with the professional? Keep in mind that ultimately this is all information that you supply when you create your profiles, therefore you have the control in determining the information that is given in each of your profiles.

I’d love to hear your opinion about aligning your online profiles. Do you have all of your social media accounts listed on your LinkedIn profile? Do you filter your tweets and posts? What do you think about listing your LinkedIn profile on your Twitter or Tumblr pages?

Author
Ronisha is one of Hyatt’s College Recruiting Managers. Hyatt’s College Recruiters visit more than 30 college campuses each year recruiting top talent at hospitality programs across the country. A graduate of The Ohio State University, Ronisha begin her Hyatt career as a Human Resources Corporate Management Trainee. During her ten years with Hyatt, she has worked at Hyatt Hotels in Orlando, Maryland, Virginia and New Jersey. To learn more about opportunities with Hyatt please visit hyatt.jobs, follow Hyatt on twitter @hyattcareers, become a Hyatt Facebook fan at Hyatt Hotels and Resorts Careers and follow the Campus Recruiter blog at blog.hyatt.jobs.