This blog is not primarily financially driven. We put it up in 2012 to create conversations around building personal and professional brand management.
That said, beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
Per the FTC rules, if we interview someone and they grab the bill for lunch, we would need to specify this. Ditto if we use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives us a comfy t-shirt with a logo and we wear it in a photo, same deal. Disclaimers all over the place.
To be frank and preserve your reading experience, please assume that, for every recommendation, link, and product we use, the following all hold true:
(Disclosure courtesy of (Timothy Ferriss)