Build Your Brand Using the Leverage of the Internet

We want to let you in on a little secret that we learned about this weekend.

This really changed the way we approach our brand building on the internet.

We’ve found that to build a successful brand I really needed to have a strong understanding of MARKETING.

Marketing 101 BASIC’s says always
GIVE your TARGET MARKET exactly what it is they are
looking for.

Please read this over a couple of times
and really understand what I’m saying here.

You see, when you go out into the marketplace and start prospecting and promoting your brand without consider to who your customer or target market, you might as well walk around with one of those flashing digital billboards
that screams “AMATEUR!”

The secret to success in brand building is to GIVE YOUR PROSPECTS EXACTLY WHAT THEY WANT.

@ Brand You Inc we like to focus our marketing efforts
on EXISTING brands. This website, and
our marketing training, is designed specifically to EDUCATE those SERIOUS about building a high quality brand.

Serious brand builders focus on the following:

1. Generating MORE LEADS – If you need help in this area We can show you how to generate high quality leads through cutting edge training and high converting lead generation website templates.

2. MORE TRAFFIC – We can help you develop effective online marketing strategies for within your budget, that
can bring you quality traffic to your brands websites.

3. SOME QUICK MONEY – We have access to powerful tools and can show you how to simply plug in and promote valuable affiliate tools, and resources to generate up front commissions from those who value your brand.

4. DEVELOP QUALITY LEADERS – Through our network we will provide access to the power of ATTRACTION MARKETING systems and strategies that will allow you to attract real professionals and leaders to your brand
to really build a powerful and fast growing team. We also connect you a complete Training Center to teach your new team members the most effective online marketing strategies to build their brand. This system is a complete turn key marketing system so your team members can have their own powerful websites and marketing system up and running in no time, duplicating your brands success.

By learning how to provide EXACTLY what your target market is searching for…you’ve got a formula for unlimited brand success.

Remember that The secret to making a lot of money is to offer a valuable
service. To give and to add value and improve other people’s lives by giving them what they want.

When you follow this simple philosophy, it is absolutely unbelievable what blessings and abundance will manifest
in your life.

“Help others get what they want…and you will get what you want.”

Like our facebook page to unlock the door to brand success.


Creating Your Company Personality

Felicia Mings

Every business hopes for the success of a company like Nike or Starbucks. To become part of people’s everyday life. When you need athletic wear you grab something with that swoosh on it. When you’re looking for something to give you a caffeine kick the green lady needs to be on the cup you’re drinking out of. Even if you’re the local electrician and only needed in special circumstances you want your company to be the first thought that pops into anyone’s head. Your logo, your jingle, your slogan, and ultimately your reputation should stand out against all others. Why would they choose anyone else? What I’m talking about is your company’s brand. Creating this intentionally, creatively, and cohesively will be a key to your company’s success.

This probably sounds overwhelming. It is a lot to think about. It is not, however, as daunting of a process as you’d think…

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Building a Brand, not a Business

By:  on October 31st, 2011


When taking on a new project, every student should ask themselves why they are dedicating their time to said project, and what do they hope to benefit from the experience.  As a student, if your answer to the benefits is made up of dollars and cents, you are probably not off to a good start.

Being a student or young professional is a time for adventure and growth; it should never be defined by money. Even Mark Zuckerberg didn’t create Facebook for the money. It was his passion project and he took it to a place where he could reap the rewards. Whether you’re an entrepreneur or not, you have to understand that you are building a brand, not a business.

For the past couple of years, I’ve started and taken on many projects that required a great amount of time, but nearly all of them saw zero return, monetarily speaking. Even my social media consultancy didn’t see much return as I offered many of my services pro-bono (that said, I do wish I collected some of the money I was owed).

Now though, my experience has paid off where I now have a full-time job and (un-related) am able to share my thoughts with this great community. I think this all stemmed from the realization that the greatest thing I can do while I am still young is build a brand, not a business.

Businesses come and go, but your brand stays with you throughout career. Fortunately, students are more empowered with knowledge and communication tools that allow them to build their brands earlier and faster than ever. So don’t worry if your early endeavors don’t result in riches. . . building a brand is more important. After all, it’s the biggest brands that have the biggest followings.


Harrison is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. As evidenced through his previous projects, Harrison has a passion for all things social media, philanthropy, and finding new ways for students to understand the power of a brand. Before moving to New York and while still a student at Temple University, Harrison founded the PR/Social Media consulting firm, Kratz PR as well as Engage TV and the #PRStudCast podcast.  Feel free to connect with him to discuss community, social good, branding, or the Philadelphia Phillies on Twitter, @KratzPR or Linkedin.