“Building a Company Vision”


Read Collins’ Articles: Read (and re-read) Jim Collins’ Harvard Business Review article titled “Building a Company Vision.” (Download here). Reading will help you become comfortable with the concept of Core Values, Purpose, Profit/X, and BHAG —Also you can go to http://www.jimcollins.com where Collins has several free interactive tutorials to help discover Core Values, discern a Purpose, choose a BHAG, etc.


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