To update the words of French philosopher René Descartes for the 21st century, “I brand, therefore I am.” There seems to be little criteria today for what necessitates the creation of another brand. Managing all these brands—ingredient brands, co-branded partnerships, multiple brands under the same house—has proven to be difficult work. Organizations that are deliberate…
Weekly Adjustment vs Weekly Status!
Establishing the right meeting rhythm with your executive team is key. Many executives spend the majority meeting1of their days in one meeting or another; when you consider their salaries and the many other demands on their time, you want to ensure you are doing everything possible to only have meetings that add value. (Rhythmsystems) …
“Building a Company Vision”
Read Collins’ Articles: Read (and re-read) Jim Collins’ Harvard Business Review article titled “Building a Company Vision.” (Download here). Reading will help you become comfortable with the concept of Core Values, Purpose, Profit/X, and BHAG —Also you can go to http://www.jimcollins.com where Collins has several free interactive tutorials to help discover Core Values, discern…
Confront the Brutal Facts
Confront the Brutal Facts — take this week (Christmas holiday in US) to consider the brutal facts your currently face with in your business/position/brand and what are the measurable task/projects you need to accomplish during the first month of 2017 and/or first quarter of 2017. Start the year strong; start. At, Brand You we’ve been concentrating (themed)…
Build a Brand, not a Business
By: Harrison Kratz When taking on a new project, every student should ask themselves why they are dedicating their time to said project, and what do they hope to benefit from the experience. As a student, if your answer to the benefits is made up of dollars and cents, you are probably not off to a…
I Shouldn’t Be Able to Smell You
Originally posted on Build Brand You:
I can tell that you think that your perfume or cologne is awesome based on the copious amounts that you have sprayed on your body. Yet, your fragrance is only for you and anyone that gets extremely close to you. I would avoid strong fragrances during the interview because…
4 Ways Your Summer Job can Jumpstart Your Career
Are you making the most of your summer job? Perhaps you’re “just waitressing” or working at the mall or a grocery store. But, did you know that a temporary summer job can help boost your future career? 1) Don’t treat it like “just a summer job.” 2) Be Proactive 3) Assess Your Strengths and Weaknesses…
Why Every Student Should Start a Business
Why Every Student Should Start a Business by Michael Simmons Why Every Student Should Start a Business 9 reasons to abandon your fear of start-up and launch a business today With the economic downturn, students in all the major business schools have been dropping out of their entrepreneurship classes and transferring back to classes where…
Trapping Knowledge is a key to Success
“The library is the temple of knowledge, the Internet is the universe of knowledge. Only those who apply the knowledge will achieve. Applied knowledge is the new currency. If you can solve problems in the market place you can write your own pay check. Innovate and add value to the world be brilliant, display your…
Create Your Own Opportunity
Originally posted on Build Brand You:
Courtesy of SundaySchoolLeader.com Do you have an interest in a particular profession or industry and you are unsure of exactly how to gain exposure to this area? I would like to suggest that you create an externship. An externship usually lasts between 1 day and 1 week. It’s an…
5 Top LinkedIn Features for Personal Brands
Posted on August 29, 2014 by Susan Gilbert LinkedIn has been building an effective career networking tool online for connecting with the right people. The first step towards building your personal brand is have a presence there. The second step is to tap into all that it has to offer. Having the knowledge about what…
The Interview is In- House: Should I Wear a Suit?
Originally posted on Build Brand You:
Macy.com Absolutely! Don’t assume because the individuals with whom you have been working are familiar with your performance that you should treat the interview as anything but a formal meeting. The goal of the interview is to position yourself in the best possible light and demonstrate to your colleagues that …
