Brand You, Inc.

Empowering Brands to Succeed

“Building a Company Vision” — December 24, 2016

“Building a Company Vision”


Read Collins’ Articles: Read (and re-read) Jim Collins’ Harvard Business Review article titled “Building a Company Vision.” (Download here). Reading will help you become comfortable with the concept of Core Values, Purpose, Profit/X, and BHAG —Also you can go to where Collins has several free interactive tutorials to help discover Core Values, discern a Purpose, choose a BHAG, etc.


Confront the Brutal Facts — December 11, 2016

Confront the Brutal Facts


Confront the Brutal Factstake this week (Christmas holiday in US) to consider the brutal facts your currently face with in your business/position/brand and what are the measurable task/projects you need to accomplish during the first month of 2017 and/or first quarter of 2017. Start the year strong; start. At, Brand You we’ve been concentrating (themed) on building out our management consulting systems in 2016 and it is time to complete 3 key projects by Dec 31.

Build a Brand, not a Business — May 11, 2016
I Shouldn’t Be Able to Smell You — August 27, 2015

I Shouldn’t Be Able to Smell You

Build Brand You

Fragrance Gloss DailyI can tell that you think that your perfume or cologne is awesome based on the copious amounts that you have sprayed on your body. Yet, your fragrance is only for you and anyone that gets extremely close to you.  I would avoid strong fragrances during the interview because your interviewer may be allergic or find the scent offensive.  If a person can smell the scent of your body or clothing sitting across from you, you’ve gone overboard in one direction or another.

No one within a 2 feet radius should be able to smell your body odor whether good or bad.  For unpleasant body odor the simple solution is a minimum of one shower daily and the use of deodorants.  To minimize the overpowering effect of  manufactured scents the rule of thumb is generally one spritz  or dab behind each ear or on each wrist.

This is a gentle reminder for those…

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4 Ways Your Summer Job can Jumpstart Your Career — June 29, 2015

4 Ways Your Summer Job can Jumpstart Your Career

Are you making the most of your summer job? Perhaps you’re “just waitressing” or working at the mall or a grocery store. But, did you know that a temporary summer job can help boost your future career?

1) Don’t treat it like “just a summer job.”
2) Be Proactive
3) Assess Your Strengths and Weaknesses
4) Find a Mentor

For the full article click below
4 Ways Your Summer Job can Jumpstart Your Career

Why Every Student Should Start a Business — May 18, 2015

Why Every Student Should Start a Business

Why Every Student Should Start a Business by Michael Simmons

Why Every Student Should Start a Business 9 reasons to abandon your fear of start-up and launch a business today

With the economic downturn, students in all the major business schools have been dropping out of their entrepreneurship classes and transferring back to classes where they think they have a secure future. Students and professionals who were once planning to start businesses now have decided to go back to their cushy jobs. Everything is going back to normal. Or at least that is how it looks. Below are nine reasons why any student should start a business:

  1. You gain experience. Owning and running your own business is an incredible way to gain experience and credentials regardless of whether you decide to stay in business once you graduate. Jaime Gonzalez of Oklahoma State University received the highest job offer in his entire graduating class. Now, there are two kickers: First, he was the founder of an IT consulting company, and second, he had a 2.4 GPA. Hmmm…I wonder if starting a business helps in getting a better job when you graduate? 2. You have nothing to lose. I think it’s safe to say that most students dip into their parents’ checkbook when it comes time to pay the bills. In general, students aren’t paying child support, rent, utilities and many other expenses. The worst thing that could happen if your business fails is that you get a job, have an incredible credential on your resume, and have experience that will increase your chances of success in the future. The best thing that can happen is that you’ll become the next Microsoft. I don’t know about you, but I think that is better than choosing between no job and jobs that you’re in just for the money. 3. Two-thirds of millionaires are entrepreneurs, according to Thomas Stanley and William Dank, authors of The Millionaire Mind. If it’s the money you want, then consider entrepreneurship. You receive not only a salary, but also a lot of money if you’re lucky enough to sell your company or take it public. Michael Furdyk, a successful young entrepreneur, was able to sell his business,, for $1 million when he was 16 years old! 4. You develop networking skills. You’ve likely heard that your network increases your net worth. Consider the fact that by running a business and constantly being in a business community, you will develop excellent contacts. If you choose to get a job after you graduate, you will have a great pool of people who will be more than happy to hire you or send your resume to somebody who wants to. 5. You increase your value. Put simply, starting a business in college increases the value of “the brand called you” and gives you more options. For example, an entrepreneur with a large brand value can publish a book, star in a documentary movie (i.e.,, or go straight to the top of another company. I recently met one of the founders of Diversity Planet, a job site for minorities. He spent a year working very hard on the company and has since left to take a reporting job with Dateline NBC at the ripe age of 20! People don’t often don’t get an opportunity like that until they are much older. 6. Operating a profitable business in the long term is less risky than being an employee in the long term. For example, just look at the recent economic downturn. Tens of thousands of people have been laid off. I can guarantee the owners of profitable businesses are still with the business. They will be the last people to go down with a ship. Business owners can have multiple streams of incomes from different customers. If you’re an employee, you only have one stream of income and therefore are bearing more risk. 7. You will learn more about yourself and what they don’t teach or prepare you for in school. Furthermore, entrepreneurship is the combination of all the disciplines of business. It includes knowledge of marketing, accounting, management and operations. Already having knowledge of these topics before you take classes on them allows you to see more clearly how everything applies. Also, you will be able to learn early-on what subjects you like so you can make better decisions on what to major in and what industries to target. 8. It is yours. You make the rules, create your own hours, work from wherever you want and choose who you want to work with. You can also pick what interests you the most in the world and then start a business that is related to that topic in some way. If you like art, you can start a design business. If you like marketing, you can create or choose a product and then market it. If you like writing, you can write a book and do your own public relations and marketing. If you like the Internet, you can start a Web development business. 9. You’ll grow. I personally have grown a lot from owning a business. I used to be terrified to speak in front of others. Now I look forward to it. Before owning a business, I had probably read a total of five books outside of school, and I only read them because my mom made me. Since starting my business, I’ve probably read more than 100 books. The business has also allowed me to learn more about myself. I know that I will be an entrepreneur forever in some way, shape or form!
Trapping Knowledge is a key to Success — May 15, 2015

Trapping Knowledge is a key to Success

“The library is the temple of knowledge, the Internet is the universe of knowledge. Only those who apply the knowledge will achieve. Applied knowledge is the new currency. If you can solve problems in the market place you can write your own pay check. Innovate and add value to the world be brilliant, display your expertise and your knowledge.” Coach Tony Brace

#trapknowlegde @CoachTonyBrace 

Invest in yourself 2-1-30 

Focus on gaining a new knowledge skill at least every 90 days 

2New Skills 1New Habit Every 30 Days 

In just year that 24 new skills and 12 new habits 

Create Your Own Opportunity — May 12, 2015

Create Your Own Opportunity

Build Brand You

Courtesy of Courtesy of

Do you have an interest  in a particular profession or industry and you are unsure of  exactly how to gain exposure to this area?  I would like to suggest that you create an externship.  An externship  usually lasts between 1 day and 1 week.  It’s  an opportunity to shadow a business professional and/ or observe their work environment. It is also a way for employers to get a preview of  how you would function within their company while providing you some exposure to a particular field of interest. Some times companies offer structured externship programs and other times they don’t.  If you are interested in a particular company or industry I’d like to invite you to create your own externship, don’t wait for an employer to offer one to you.  Determine the industry that you would like to work. Research companies in that field.  Locate the appropriate…

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5 Top LinkedIn Features for Personal Brands — September 5, 2014

5 Top LinkedIn Features for Personal Brands

Posted on August 29, 2014 by Susan Gilbert

LinkedIn has been building an effective career networking tool online for connecting with the right people. The first step towards building your personal brand is have a presence there. The second step is to tap into all that it has to offer. Having the knowledge about what is available will help you create a more effective experience.


So what are you missing on LinkedIn? There are several key areas that should not be overlooked. It’s time to get your personal brand’s profile up to speed!

5 ways to get the most out of LinkedIn

Here are several ways you can take your personal brand to the next level and get noticed by taking into account these key features.

• Fix that headline – Many profiles on LinkedIn approach their headline as a job title or even leave it out altogether. Put your headline to work for you with a title that entices your visitors and makes them want to find out more about your personal brand.

• Create more connections with groups – LinkedIn provides a great way to connect with others, but the real value is found in joining active groups in your niche. Your personal brand can belong to as many as 50 different groups, any of which can have over a thousand members. Through active engagement you are exposing yourself to influencers and potential employers or leads.

• Include video and images – Like other social networks LinkedIn profiles are enhanced when they include multimedia, which is simple to add to your summary. What a great way to make your personal brand stand out and project a message visually. These will also attract more visitors and network requests.

• Make endorsements more meaningful – You may have noticed other professionals endorsing your personal brand’s skills. While this is an important element to building your network, create a lasting impression by leaving endorsements for others when they have demonstrated a skill or accomplishment. Weed out the endorsements on your profile that don’t pertain to your niche, and showcase the top skills that best reflect your brand.

• Get noticed with a great headshot – Before anyone reads through your LinkedIn profile they are looking for who is behind the title. Not only does this need to add a credible persona, but should also accurately reflect your personal brand.

These LinkedIn features are a powerful way to successfully strengthen your personal brand and create more opportunities for job offers and leads for business.

About Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog:

The Interview is In- House: Should I Wear a Suit? — July 21, 2014

The Interview is In- House: Should I Wear a Suit?

Build Brand You

Skirt or Pant suits are acceptable for women

Absolutely!  Don’t assume because  the individuals with whom you have been working are familiar with your performance that you should treat the interview as anything but a formal meeting.  The goal of the interview is to position yourself in the best possible light and demonstrate to your colleagues that  you possess the greatest level of professional acumen and decorum. When you interview for a position internally you should treat is it as if you are interviewing for a brand new position.  You want to showcase that of all the internal candidates you are the “best suited” to take on this role (pun intended).

In addition the suit will command a distinct response from your coworkers who may be more accustomed to seeing you in more casual attire. It also demonstrates to them that you take the new role seriously.   You know the saying goes “Dress for the position that you want.”   The worst case…

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